Product design and communication design of a paper urination device for women - womate-p

Why urination should be such uncomfortable for women? If you are a man and reading this case study, have you ever imagined how uncomfortable it is to sit to pee especially in outdoors and public toilets? If you are a woman, you know why we designed this. 

GenAide Pharmaceutical LLP asked us to design a product according to their concept which can help ladies to pee in a standing position. 

Branding and Communication

From giving a brand name ‘WOMATE-P’ and tagline ‘Feel comfortable’ to decide a content strategy we were in continuous touch with GenAide’s team. Demo products were made and tried for the reviews of women to know ‘how they feel having and using this product’. Converting a brand colour from Grey to Pink and giving it a soft shape were done after these reviews. 

Digital Presence

Web Design was conceptualized to give a very minimal infographic look. Which can help visitor to under stand how and why to use this product. 

Ingenious Brandcare is in its process from communication design to social media strategy.

Hello ladies! Feel Comfortable.